To paraphrase Forrest Gump, ad agencies and printing companies go together “like peas and carrots.” Ad agencies often handle a high volume of both digital and print designs for clients. Everything from client sales collateral to banners and posters can fall under the purview of an ad agency. With project after project coming from multiple clients, it can be tiring to constantly seek out the lowest price for printing. Plus, no two printing companies are the same; one can be reliable and on time, but another can delay a project and cause enough headaches to frustrate clients. Here are a few reasons why it’s worth your time to find a printing partner.
Ad agencies often need fast turnaround to meet client demands.
Your ad agency has a graphic design team, but it’s not uncommon for those designers to get swamped. (We understand and have heard that struggle!) Printing partners like Xerographic have professional graphic designers on staff who can help offload the design work. We can help produce custom logos, make design adjustments, or help with rebranding — all before going to print.
Printing partners offer graphic design assistance to fill in the gaps.
Agencies need a printing partner because a majority of them don’t have time to look up a new printing company to go along with every project. Clients want their quality deliverables on time. Having a printing company at the ready helps ensure that your projects get to clients by the deadline.
Print partners know your brand and help you keep track of print files.
No two agencies are the same. By getting a printing partner, you’re building a connection back to your brand. Print partners get to know your visual style, your workflow, and the expected turnaround needs. They get familiar with the volume of work you do. And, in the case of Xerographic, they can sometimes offer up systems like Sharefile that help you keep track of your print deliverables over time. That way, when a legacy client asks for another version of “that one folder from 5 years ago,” ad agencies can find the file, update it, and print it without breaking a sweat.
Printers help you stand out at advertising trade shows or conventions.
Ad agencies have to have great collateral themselves! That’s part of the game! Printing partners can equip an agency with the full spectrum of tools they need to build connections at conventions. Have a convention in town? Xerographics delivers to the Orange County Convention Center, making sure you get your collateral on time and don’t leave anything behind.
Print partners can help with internal marketing and branding.
Ad agencies need to market themselves, too! Printing partners can create custom designed business cards that help your agency stand out from the rest, all while giving someone a feel for your brand. With binding and finishing services, ad agencies can transform their bodies of work into sample books or catalogs to impress leads. Printing partners can also be a great way to keep sales collateral flowing. From folders to sales sheets, printing partners can support ad agency growth.
Orlando and Central Florida are hotspots for agencies of all sizes, and as one of Orlando’s leading printing companies, we enjoy partnering with a variety of them to help them make clients successful. At Xerographics, we’re always looking to help advertising and marketing agencies find the best printing partner to help their clients meet their goals. If you’re looking for a reliable printing partner to help bring your designs to life on a variety of scales, give us a call at 407-490-0690 or drop us an email at info@xerocopy.com.
