It’s easy to get caught up in the grandeur of large-scale marketing campaigns. But don’t underestimate the power of smaller projects! Despite their size, small print items can make a huge impact on how customers perceive a brand. From branded tags and menu inserts to stickers and QR codes, these seemingly minor details play a significant role in shaping the customer experience. Here are some of our favorites at Xerographic:
Branded Tags
Branded tags are more than just a way to display pricing information. They serve as a tiny canvas to reinforce your brand identity. Whether it’s the choice of colors, fonts, or the inclusion of your logo, every detail on a tag contributes to the overall perception of your brand. The right tag can elevate a product and make it instantly recognizable.
Menu Inserts
For businesses in the hospitality industry, menu inserts are a powerful tool. They can highlight special promotions, showcase new items, or simply add a touch of creativity to the dining experience. Well-designed menu inserts not only inform customers but also contribute to the aesthetic appeal of your establishment.
Stickers
Stickers might seem like a small afterthought, but they have a remarkable way of sticking in the minds of customers. (Plus, if your target market includes millennials or Gen Z, they’ll likely put those stickers on their water bottles if the stickers are cute enough — even if the stickers are branded.) Whether it’s a logo sticker on a purchase, a promotional sticker, or even a creative design that customers can stick anywhere, these little pieces of adhesive can create a sense of brand affinity and playfulness!
QR Codes
At Xerographic, we shamelessly love QR codes and QR code labels. QR codes bridge the gap between print and online experiences. Including QR codes on print materials allows customers to seamlessly access additional information, promotions, or even interactive content. It adds a layer of convenience and engagement, enhancing the overall customer experience.
Thank You Cards
Sending a handwritten thank-you card may be considered old-fashioned, but it never goes out of style. The personal touch of a thank-you card expresses genuine appreciation and leaves a positive impression on customers. It shows that you value their business and are willing to go the extra mile.
Packaging Inserts
Small surprises within a package can bring a smile to customers’ faces. Whether it’s a discount code, a personalized note, or a small promotional item, packaging inserts contribute to the unboxing experience. It’s an opportunity to exceed customer expectations and leave a lasting impression. With our fulfillment services, we can help ensure that those inserts get to where they need to go!
The impact of small print projects on customers is not to be underestimated. It’s these small details that shape the customer’s perception, creating a memorable and positive experience. As the saying goes, “It’s the little things that make a big difference,” and at Xerographic Digital Printing, we’ve seen how those little things can bring engagement to a company.
