Starting a new business is an exciting venture, and while digital marketing plays a crucial role, the significance of print collateral should not be underestimated. Print materials can enhance your brand visibility and leave a lasting impression on potential clients and customers. Here are six essential pieces of print collateral that new businesses should consider for a strong and professional presence.
Business Cards
Even in the age of the cell phone and digital connection, business cards are still a game changer for businesses! Studies have shown that business can increase 2.5% for every 2000 business cards handed out. While that doesn’t sound small, consider that the average conversion rate of any business’s website is around 2.35%.
Your business cards can do heavy lifting, too, if designed well! Business cards are compact, convenient, and offer a tangible representation of your brand. Ensure your business cards feature your logo, contact information, and a concise tagline that communicates your unique value proposition.
Brochures
Introduce your products or services in detail with professionally designed brochures. Brochures are versatile and can be distributed at events, mailed to potential clients, or displayed in your business location. Include high-quality images, compelling content, and a clear call-to-action to engage your audience.
Letterhead
Letterhead gets a bad reputation. It sounds stuffy, pretentious, and illogical in the age of email. But letterhead (especially on nice paper) can be a great way to impress potential business partners or high-value clients. Whether you’re sending invoices, business proposals, or official correspondence, branded letterhead adds a touch of professionalism. And remember, consistency in design across all your printed materials reinforces your brand identity.
Presentation Folders
Going to a convention? Presentation folders can be a great way for your booth’s visitors to grab-and-go the assets they want to take with them! When presenting proposals or information packets, presentation folders add a touch of organization and sophistication. Branded folders not only keep your materials neatly organized but also serve as a visually appealing representation of your business.
Flyers and Posters
Create a buzz for your new business by designing eye-catching flyers and posters. These can be strategically placed in local businesses, community centers, or at events to attract attention. Be sure to include compelling visuals, a concise message, and a clear call-to-action to drive engagement.
Product Catalogs
If you’ve got a range of products, a well-designed product catalog is essential. Catalogs are a great point of reference for potential customers, and they look incredibly professional on a sales table! Want to make the impact of catalogs even bigger? Invest in quality binding and finishing to really seal the deal.
Whether attending networking events, meeting potential clients, or showcasing your products, having these print materials on hand will ensure your new business makes a strong and memorable impression. Remember, print collateral is a tangible extension of your brand, and getting it right is an investment in your business’s success!
