Major conventions are an excellent opportunity for companies to showcase their products and services, network with potential customers, and build brand awareness. In this highly competitive environment, it can be challenging to stand out from the crowd. One way that companies can differentiate themselves is by incorporating printed material into their marketing strategy.
What to Bring
Printed material such as brochures, flyers, and posters can be effective tools for capturing the attention of attendees. For example, a well-designed brochure can provide a comprehensive overview of a company’s offerings and help potential customers understand the value they can expect to receive. Similarly, flyers can be used to promote specific products or services, while posters can be displayed to create a visual impact and draw attention to a company’s booth.
Another way to use printed material is by incorporating it into giveaways and freebies. For instance, a company could provide attendees with branded notepads or pens as a way to thank them for stopping by their booth. These small items can be powerful marketing tools, as attendees are more likely to remember a company that gave them a useful item than one that simply displayed a sign or banner.
Legibility is Key
To maximize the impact of printed material, companies should ensure that their materials are professional, well-designed, and easy to read. (That last bit might be the most important part.) On convention floors, people are walking by booths and reading becomes secondary to taking it all in. Making your copy on banners and other large format pieces clear and large can help your brand stick out in the minds of passersby. Clear copy along with the right high-quality graphics, images, and logos can help make a company’s materials more appealing and memorable. Using your company’s brand color scheme and messaging into printed materials can help to reinforce brand awareness and create a consistent message across all of a company’s marketing efforts.
Think About How You’ll Hand Out the Handouts
The last piece to this is how your team will give away the goods once they’re handled. Consider the distribution of printed material. Companies can use their booth staff to hand out materials directly to attendees. They can place them in strategic locations throughout the convention center. They can even have the collateral laying on a table for passersby to grab. If you know your team will be engaging with people one-on-one, your collateral should take into account what’s being said in the sales pitch when your team talks to people. However, if brand awareness is the goal, place some pieces of collateral (like stickers) on your table with basic info about who you are and what you do.
By creating high-quality, professional materials that are well-designed and easy to read, companies can effectively communicate their message and leave a lasting impression on attendees. At Xerographic, we’re the pros in Central Florida (and beyond) for convention printing. We can help take your goals and make them a reality — PLUS we’ll deliver your collateral to your booth if you’re presenting locally. We offer fast, reliable printing services at affordable prices. Give us a call at 407-490-0690 or drop us an email at info@xerocopy.com to get a quote.
