Direct mail marketing can be a highly effective way to reach potential customers. For companies looking to go green, however, it can be tricky to do sustainably. Fortunately, there are a number of steps you can take to reduce the environmental impact of your direct mail marketing while still achieving your goals!
Understand your direct mailer’s materials
One of the first things to consider is the materials you use for your direct mail campaigns. Standard paper and envelopes might be common, but they’re far from your only option. Paper sizes as well as finishes can be customized so that your direct mail efforts stand out whenever someone checks their mailbox. You can also use digital printing for more sustainable options like recycled paper or biodegradable envelopes.
Personalized targeting is key for direct mail
Carefully target your direct mail campaigns. By focusing your efforts on individuals interested in your products or services, you reduce the number of pieces of mail that go to waste. Marketers should segment their mailing list and only sending mail to those who are most likely to be receptive to see improved ROI.
Check the size of your mailers
Small mailers can still be mighty impactful! Readers are more likely to read postcards with condensed messaging than text-heavy mailers. Plus, you’ll be using less paper. If you want to make your mailer greener, include a short call-to-action that encourages recipients to recycle or repurpose the materials.
Consolidate your information
Another important consideration when using direct mail marketing sustainably is to use eco-friendly mailing practices. For example, you can use biodegradable mailing labels, or print your mailing address on the back of your mailer, rather than using a separate label.
Direct mail marketing is one of the most effective ways to reach potential customers. It can also still be in line with your company’s eco-friendly practices when done well! By using these tips, you can greatly reduce the environmental impact of your direct mail marketing while still achieving your goals.
At Xerographic Digital Printing, one of Orlando’s leading print companies, we’ve helped agencies across Central Florida bring direct marketing to life. We offer fast, reliable printing services at affordable prices. Give us a call at 407-490-0690 or drop us an email at info@xerocopy.com to get a quote.
