When it comes to hotels, the guest experience is key to a brand’s survival. From the moment someone walks into a hotel, they should be impressed enough with the brand to want to lay their head down at night — and maybe even return! The right print materials can elevate the brand experience by giving collateral that makes a statement. Here are a few suggestions on which print materials hotels need and how to leverage them:
Door hangers
“Do Not Disturb” signs can be spruced up with your hotel’s branding. Customizing elements as small as door hangers show guests that you’ve thought about and value every piece of their guest experience. Plus, by branding the key sleeves, hotels set themselves apart from other hotel chains.
Rack cards
If your hotel is in a highly touristed area (like Orlando), you probably know firsthand the power of rack cards. These streamlined cards give quick tips or display the latest information about area attractions. While area businesses will likely provide their own rack cards to hotels for display, hotels can create their own rack cards to remind guests of amenities available and special/seasonal events going on.
Local telephone information/call cards
One of the most commonly used pieces of hotel room print material is the call cards next to in-room phones. We can create cards made to last, whether laminated or printed onto durable stickers that will withstand guest after guest.
Key sleeves
Key sleeves can be an opportunity for hotels to give their guests important information on their way from check-in counter to their rooms for the first time. Plus, by branding the key sleeves, hotels set themselves apart from other hotel chains.
At Xerographic, we can handle a wide variety of signage and printed materials. Our quality work will be sure to make an impression. As one of Central Florida’s leading digital printers, we’re no stranger to helping hotels thrive in this competitive tourist economy. To learn more about how we can help your business, give us a call at 407-490-0690.
