Hotels often provide the perfect conference venues or spaces for hosting an event. From large-scale business meetings to elevated dinners, hotels have seen it all and constantly juggle a variety of events. While most event hosts will bring certain signage, there’s still an opportunity for hotels to up their brand with unified visual messaging and helpful co-branded print materials. Here are a few ideas.
Signage
There are few things more frustrating for guests than not knowing where an event is being held. This can be especially hard if all conference rooms look relatively identical. By investing in multiple signage sizes, hotels can help event hosts keep their guests on track and engaged with the event host.
Uniform signage can also improve brand association with both the hotel and event, as it means the organizations had the foresight to help people get to where they need to go without being asked.
Schedules
Guests will likely want a clear picture of the ‘where’ and ‘when’ of their stays throughout the event. Printed schedules handed out at the start of the event are tangible reminders of the happenings in the area.
Menus
If events have mealtimes, having customized menus give guests an idea of what to look forward to. Plus, it’s an easy way to add another opportunity for brand engagement by putting a company logo or a hotel logo on the menu itself.
Documentation and brochures
For hotels, having up-to-date brochures about the area is a necessity for out-of-towners. Having events hosted at your hotel means that you’re more likely to get questions like “What’s there to do around here?” at a higher volume than normal. Well-made brochures or one-sheeters can both impress a guest and serve their needs.
At Xerographic, we can handle a wide variety of printed materials for hotels. Our quality work will be sure to make an impression. As one of Central Florida’s leading digital printers, we’re no stranger to helping hotels thrive in this competitive tourist economy. To learn more about how we can help your business, give us a call at 407-490-0690.
