With so much focus on companies going “green,” printing and printed materials are some of the first things that get evaluated for their “greenness.” The quick reaction is to stop all printed materials and convert everything into digital assets. However, there are plenty of ways in which digital printing services can help companies reduce waste and meet their eco-friendly efforts.
Digital printing can reduce your carbon footprint.
Knowing how much energy it takes to create something — be it a product, packaging, or mailed collateral — is important in determining your overall carbon footprint. Digital printers are a low-emission way to get your printed materials, as they use far less energy than traditional printing presses. At Xerographics, our HP Indigo 12000 is part of HP’s commitment to sustainable printing solutions.
Digital printing streamlines your inventory.
Digital printing makes small runs or limited-time runs more affordable. This helps drastically reduce both waste and printing costs because companies aren’t forced to print a minimum that they know they won’t use. (This also gives industries like restaurants more flexibility in quickly changing and updating menus for limited-time offerings without the waste associated.)
Proofs undergo digital review, reducing waste.
Back in the “olden” days, press proofs were the only real way to verify that your printed collateral turned out the way you wanted. Plates had to be made, paper run through the press, and then cut down to size. All of that work often went into printing collateral that didn’t meet the standards of the clients, so the cycle would repeat with changes and more paper. With digital printing, you can send PDF files back and forth for review. Sure, there are always color clarifications that can be spotted after a draft is printed. Overall, however, the digital proofing system and digital printing presses make it significantly easier to reduce waste.
The Importance of Partnering with a Flexible Digital Printing Partner
If being environmentally friendly is a priority for your company, know that it’s a priority for ours as well! As one of Central Florida’s largest digital printing companies, we give our customers the printing tools to create quality materials and meet their “green” goals. Click here to learn more about our commitment to eco-friendly printing. If you want an easier way to reduce your carbon footprint, give us a call at 407-490-0690 or drop us an email at info@xerocopy.com.
