The Christmas season is closing in, and it’s already time for your business to plan out your company holiday card or calendar! Break through the noise of digital Christmas ecards and social media posts with physical collateral that your clients can hold onto for the entire season.
Whether your business goes all out for the holidays or you like to keep it a bit more “Scrooge”-like, sending holiday cards can help benefit your business. Holiday collateral generates goodwill in a non-salesy way, making it more appealing to your customers or target audience. Direct mail breaks through the noise of generic digital well-wishes to something more meaningful. Plus, holiday cards give your brand the opportunity to offer genuine gratitude to your customers, employees and business partners. Here are some ideas to make meaningful holiday collateral for your audience:
Christmas cards
The company Christmas card might be the most common style of seasonal business collateral. However, this doesn’t mean your Christmas card has to be boring! Think of fun imagery that breaks the norm; your staff being silly or a clever catchphrase can make all the difference in getting your Christmas card to stand out.
Festive calendars
Calendars are the gift that keeps giving year round! Why? Calendars are functional, and because of that, they’re more likely to be used by your audience. Calendars give your brand a functional way to be seen by your target audience 365 days of the year — even if it’s just your logo at the bottom of a custom calendar. This keeps your business top of mind anytime someone checks the date or jots down an event.
Fun internal notices
Your customers aren’t the only people who deserve some holiday cheer! Show your team just how much they mean to you this season with creative internal collateral. Invest in Christmas signs that bring a festive air to the office or even create a seasonal card personalized to your team.
Seasonal signage
Holiday specials abound, especially as it draws closer to Christmas. Catch the attention of your customers with holiday signage that showcases the discounts or special offers from your business.
Need help making your custom Christmas cards (or other collateral) come to life? Give the Xerographics team a call at 407-490-0690. Our print specialists have helped business strengthen their connection to customers — all thanks to the power of print.
