The design world is ever-evolving as new technologies and dedicated artists develop fresh and new creative concepts to feed consumers what they are craving. To keep your prospects engaged, you’ll need to be in the know with the design direction. Xerographic Digital Printing, leaders in print and design services in Orlando, has developed a list highlighting the current trends of the year that will keep your business moving forward.
Minimalist Movement
2020 is the year of minimalism. Simplified illustrations on your printed materials can actually have a more powerful impact on your audience. Don’t lose them within the first few seconds by having a busy flyer, business card, brochure, and other marketing materials. A sleek look with only the most important information is the more appealing way to retain clients. It’s a win-win for your brand and business.
Vivid to Vintage
The days of eye-catching bold and bright color schemes are over. This year, graphic designers are focusing on muted earth tones. A muted look is done by applying desaturated, dulled, or grayed colors to give the design a vintage style. Low saturated, or chroma, colors with faded adjustments give compositions a more nostalgic, home-like feel that resonates with a viewer.
Monochrome Mania
In addition to the classic, cool feel of muted colors, graphic and web designers are adding monochromatic color effects. These elements can be used across the entire image or simply parts of it, then decorated with geometric shapes. A custom monochrome look is a guaranteed way to set yourself apart from the competition.
Geometric and Abstract Elements
Monochromatic effects and muted colors are often complemented by geometric elements this year. Let us remember that when broken down, the basis of art is geometric shapes. Because simplicity is the way of the design world now, compositions are taking on more of these abstract lines, points, figures, and so forth. Embrace the imaginative and dream-like flows of patterns in your illustrations for a more hip look that appeals to the eye.
Typography Masked and Minimized
Minimalist trends are calling for a change in text and typography. Contrary to the recent years, big and bold is not entirely the bee’s knees now. Heavy fonts are being lightened up by decreasing excessive bolding. Plus, consumers are itching for handwritten fonts in lettering. After minimizing the type, you can finish it off with a technique called text masking, or knockout text. This allows for patterns, gradients, and images to be laid behind the text, like a peek-a-boo image.
If you don’t have a full-service art department to create your printed pieces, we have talented artists on our team that can creatively craft your message. At Xerographic Digital Printing, we have more than 25 years of experience serving Central Florida. Over the years, we have evolved from a small business shop to the leader of print and design services in Orlando. We use top-quality equipment, paired with excellent customer service, to get the job done. Give us a call now at 407-490-0690 so we can solve your printing needs.
