What do an image, a color, a shape, or a texture show about your brand? They speak volumes amid all the activities that are going on during a trade show and can make a significant difference when it comes to grabbing people’s attention. Many organizations focus on the size, layout, and verbiage for a booth, but tend to overlook the elements of their printed graphics. Trade show graphics can be a crucial contributor to your success on the exhibit floor. Xerographic Digital Printing is here to provide you with five things to be aware of when it comes to your printed graphics.
Are Your Graphics Current?
Such as every art form, graphic design for your booth space has its trends and stylistic evolution. One of the benefits of renting a booth is that you can continuously update and refresh the graphics to make sure your brand is not appearing stale or out of date. Today, designers are going back to the basics and taking up the mindset of “less is more.” People now see fewer special effects on the graphics side, and cleaner, more precise lines with minimal clutter. Vector images are now a very popular option due to their modern and timelessness. They can also be scaled seamlessly from a computer screen to any sized booth on the show floor. It’s important to remember that when it comes to design style, simplicity doesn’t date itself.
Image Trumps Verbiage
As the saying goes, “a picture speaks a thousand words” is true when it comes to your large format printing. Businesses often have copy that is well written and compelling. However, attendees past hundreds of trade show booths, and in those quick moments, there isn’t enough to absorb a lengthy written passage. Designs, pictures, photos, imagery are visuals that can register with attendees instantly. Words should be limited to short, easy to digest messages followed by clean, attractive visuals. These images will draw people’s eyes and generate interest in your brand.
Don’t Get Lost in Translation
One of the biggest mistakes’ businesses make is that they assume the design on their computer screen is going to be the same on their trade show graphic. Although that is true on some occasions, it’s important to remember that might not always be the case.
Also, it’s important to consider the language you’re using. You can create a beautifully written passage that loses its power when it’s translated into a different language. Converting design work to a larger scale such as trade show booth is like translating to a different language.
When you have your graphic design draft on your computer screen, look closely at the design elements and make sure they pass the microscope test. You want to make sure your designer is working with and sending the correct format files to the printer to avoid any problems with compatibility, or RGB files. Also, keep in mind designs should be saved in CMYK so the files can stay true to their original colors.
Color and Texture are Always Important
With booths, color theory is essential. You don’t want to invest in a stunning designed booth and then throw casual darts at the color chart to select your representative hue. Discover what will work best to represent your brand and the message you’re trying to send to potential clients.
Don’t Take Large Format Printing for Granted
When it comes to trade shows, some may consider the printing step to be a rather trivial and mechanical element of the process. However, large format printing for trade shows are critical for trade booth success, and when it’s done right it can take your printed materials to the next level.
