If you’re a small business owner, you might often find yourself in need to get all kinds of different materials printed in bulk. Now you might print them in-house if you wish to, but the price and quality probably won’t justify it.
You certainly can’t justify it when a printing service can provide higher quality results at a lower cost than in-house printing. It also means that you won’t have to dedicate company resources (which you may or may not have) when you need invites, advertisements, e-tickets, flyers, business cards, notepads and greeting cards printed.
How can printed media help in building your brand?
A reliable printing service can go a long way in establishing and promoting your brand image. A well-designed and well-printed poster or leaflet can attract just as many customers if not more, as your paid online promotions.
If you’re already a well-recognized brand, you can get envelopes printed with your logo and address – which can strengthen your brand image. Some printing services can design your brochures and leaflets for you, which again doesn’t strain your company resources.
Why choose print media?
Aside from their promotional value, printed material is far more convenient too. When folded, they’re materials are smaller than a tablet or a phone, and much, much lighter. You can take notes on them for later use and highlight things vital to you.
Printed material can be delivered anonymously, unlike digital content. For instance, when you email your promotional material to your clients, you are creating a chain that can be traced back to your original address and IP.
That’s not the case with printed media for obvious reasons.
Printed content is more accessible on the eyes too because it’s far sharper than any displays we have today. Not only are they fuzzier, but it’s also harder to read them in direct sunlight because of the glare.
On the other hand, you can always read printed material unless your ambient environment is dark.
What is digital printing?
Unlike offset printing, digital printing provides much faster and efficient results. And digital printing is what most printing services employ for printing your promotional materials. It means faster order completion, not to mention more flexibility.
Digital printing is also used for printing on mugs, CDs and shirts.
Quality is another facet where digital printing excels. The results aren’t just crisp. They’re more fade- and water-resistant as well.
How should I pick a printing service?
It’s essential that you hire printing services which have a good reputation and guarantee you that your orders will be completed on time. You also need to ensure that the service you hire makes use of the most high-end tech, which undeniably produces better results. Xerographic Digital Printing promises all this and more.
If the carbon footprint from all this printing concerns you (and it should!), you can opt for eco-friendly printing. Which not only produces just as high-quality results but also helps save the planet. An eco-friendlier approach sends the right message, and your customers will surely appreciate it. Not every printing service offers this option, so you might have to do a little digging to find one which does.
